Simon George & Sons Pty Ltd
Fruit in Brisbane

The Georges’ have been actively engaged in the fruit and vegetable industry for over 80 years and four generations. It is a story that has its origins in the premature enterprise and initiative of Peter George Jitani and his wife Waded, beginning in 1927 and which unfolded into Queensland, through the labor of his children, Peter, Joyce, Simon, Joe, Keith, Mary and Bill George and which continues to be written through expansion across Australia by his grandsons, Simon and Damian and immense grandsons, today. An exciting, growing business, the give operation of Simon George Sons is now over 35 years worn itself and positioned as one of the premier yet quiet proudly autonomous providores in Australia. Being a family owned and operated business gives Simon George Sons not only a history to draw on but an imperative advantage in an industry becoming increasingly dominated by large corporate entities. While many things have changed in the fruit and vegetable industry since 1927 many of the guiding principles continue the same. 1929 Peter and Waded George buy their first house in Casino. Simon George and Sons (SOS) is a new fruit and vegetable providore of the greatest quality and standards, with a company headquarters and major facility based in Brisbane and major operations in Sydney, Cairns, Darwin, Melbourne and Townsville. SOS is a proudly Australian family business, founded and run by the George family, who possess over a hundred years of acquired experience at all levels of the fruit and vegetable industry. Our commitment over a long period, to firm work, excellence, innovation and customer relationships remains the backbone of the business today discover more about our story. Simon George, the Director of Brisbane Operations, leads the company with Damian George and has a comprehensive understanding of all aspects of the fruit and vegetable industry, acquired through many years of experience at its various levels. Ben George commenced labor with Simon George Sons in 2004 behind working in commercial authentic estate for 3 years. He is passionate about fruit vegetables, and has been active in the industry for over 20 years. Our culture is built on a pursuit of excellence over many years and on the basis of family values, solid labor and enterprise, consistent quality of service delivery and product standards and on strong, longevitous personal and professional relationships. Our values are directly descended from this strong, positive culture and a reputation that has been forged over many years of triumph and growth in a tough and competitive industry and through our continuing aspiration to grow and to be a leader in the very imperative Australian fruit and vegetable industry, into the future. Continue to grow, develop and be innovative. This potent workplace culture is a unique attribute in an increasingly corporate industry and provides great benefits both internally, to our business, and to our customers in terms of know how, capability and service. The vogue directors, Simon and Damian George, have over 70 years combined experience in the fruit and vegetable industry. Their hand son management, coupled with lengthy standing and enthusiastic key people, ensures a tall commitment to quality and service to the tourism, hospitality and food service industries. Established relationships ensure continuity of supply. The commissioning of our Brisbane facility in 199 put Simon George and Sons out in front, on its own, among providores in Australia with the capacity to house our new fruit and vegetable distribution, as healthy as our processed fruit and vegetable plant, within the one building. The following construction of facilities in Cairns, Townsville and Darwin, modeled on Brisbane, has provided us vast capacity to service the growth markets in the north of Australia, as well as allowing unmatched efficiencies and savings exporting quality product to our northern, international neighbors. Simon George and Sons supplies a number of large customers many of whom have been clients for many years. In 2010, Simon and Damian George celebrated 35 years in business together, leading Simon George and Sons through a period of great growth and change. With a reputation for offering Australia’s most vibrant and eclectic food scene, we are turbulent to bring our fresh and processed produce solutions to the Melbourne hospitality industry.